DNS geocaching
A carefully formed DNS query retrieves a geocaching clue in TXT data, turning the resolver into a lightweight interface for a field game.

DNS names provide a compact request syntax and TXT answers carry a textual response. That is enough to hide a playable clue in the normal resolution process.
This is an especially good example of DNS as a public, queryable data layer.
Primary source: https://coord.info/GC615NM